pínglùn评论Essay
Gujian 3 Wasn’t a Bad RPG. It Was Judged in the Wrong Language.
Why one of China’s most ambitious games struggled to travel, and what that reveals about cultural blind spots in game launches.
lánmù栏目Formats
What We Make
One piece is published. This is the shape of the rest.
pínglùn评论
Essays
Why a game, a launch or a cultural moment landed the way it did. Built from evidence a reader can go and check, and willing to reach a conclusion rather than survey the options.
1,500–3,000 words
A position taken, and signed
yǐngxiàng影像
Video Essays
Presenter-led and filmed where the thing actually happened. Someone on camera who has been to the place, played the game, and got some of it wrong on the way.
12–20 minutes
Shot on location, not to camera in a room
fǎngtán访谈
Profiles & Interviews
The people who make this culture, talked to at length. Weighted deliberately toward those never covered in English before, which is most of them.
Long form, one subject
Translation disclosed where an interpreter was used
niándù bǎng年度榜
The Index
Once a year, the games, studios and people that actually matter across this interface — ranked, with an argument for every place on the list.
Annual
Argued, not aggregated. Nothing in it is for sale.
…and much more
jiǎnbào简报The Signal
First issue in preparation
The Signal
A fortnightly briefing on what moved in Chinese and European games culture, what it means, and what is being misread. It hasn’t started yet. Leave your address and the first one comes to you.
Email only, no name field. One unsubscribe click and you’re out. We never sell the list, and nothing else is ever sent to this address.